In building a brand new website, it’s certainly worthwhile to use free themes available on the internet. But there’s another option where you could hire another design company to do it for you. Let’s discuss the pros and cons of the two.
Advantages of Using Free Versions
Using free and readily downloadable themes has benefits, especially for business owners who only need a simple page to highlight their online presence and explore the digital landscape on their own. Moreover, here are some of the reasons why going for a free version is a smart choice.
Cheap, Easy to Use and Instant
With DIY websites like Wix and Squarespace, small businesses use free plans to create their first website. There’s no need to hire a web designer to build your eCommerce store because it’s easy and user-friendly. Create a professional-looking website using drag and drop features where you can instantly see the look and feel of your own website even with no coding skills. Most small business owners find it suitable to start a Do it yourself basic site to test the waters and focus more on making money, like blogs and affiliate marketing. It’s free to use, and in a few mouse clicks, you finish building a website without breaking a sweat.
Disadvantages of Using Free Templates
Like most cookie-cutter templates, there are some drawbacks that may be disadvantageous to your brand.
- Too Ordinary and Too Forgettable
On the flip side, your business website looks and feels the same as others who use WordPress themes or other website builders. It doesn’t give you a wider room to add unique features or custom theme because site builders offer it for free, and you may need to upgrade to paid versions to add more functions and web technologies.
- No Warranty for WordPress Website
A free WordPress theme has no warranty- which means that you as the business owner bear the risk if something goes wrong.
- Advantages of Hiring a Design Agency
When you want to expand and be serious about getting your brand known to the public, choosing a design firm to get the job done can open new avenues for digital success.
Highly Customizable and Out of the Box
Hiring a web design agency is the best solution if you want fully-customized premium themes professionally designed to reflect your brand identity. You have web designers on the team to create a visually appealing business website that attracts potential customers and search engines. Their web designer would incorporate your brand message and drive the visual elements of your websites in more detail.
Also, design companies have highly-skilled web developers who can build your professional website from scratch and add new features to your WordPress platform. Website owners don’t need to stress over how sites function because they have a web developer who can lead the web development process and ensure every element in your site works as intended.
Disadvantages of Hiring a Web Design Agency
For some, teaming up with a design company can be less effective if you are working on a tight budget and you want instantaneous results.
It Takes Time and Not Free
Creating a website takes some time and hiring a web designer may not be fit for you if you want to start your new business right away. From conceptualization to development, a professional web designer and developer look at different aspects to synergize the design, functionality, and its compatibility to search engine optimization efforts of the company.
All the data and keywords related to your business should show up on the search engine results and it takes a WordPress plugin like Yoast SEO to pull it off. Too many WordPress plugins slow down, especially an eCommerce site. There are tons of things to do and they’ll do the work for you.
With that said, choosing a design firm over a freelancer or doing the website design on your own is costly. However, it’s a reasonable price since you don’t need to deal with the more costly trial and error as you got Direct Allied Agency to do all the heavy lifting for you. Reach out to us if you want to take your online presence to the next level.
